WWE SmackDown has hit a rough patch in the ratings, recording its weakest numbers in months as stiff sports competition cut into viewership.
The Numbers
Last Friday’s episode averaged 1.15 million viewers and scored a 0.25 rating in the key 18–49 demo. That’s a 9% drop in total audience and a 22% decline in the demo compared to the previous week.
Context
Despite the slide, SmackDown still ranked third on cable for the night in the 18–49 demographic, trailing only NHL playoff games on ESPN and ESPN2. The show also went head‑to‑head with two NBA Game 6 matchups, adding to the competitive pressure.
Year‑Over‑Year Decline
The bigger concern is the long‑term trend: SmackDown’s viewership is down 17% compared to last May, while its 18–49 demo has dropped a steep 31% year‑over‑year.
Looking Ahead
WWE plans to revert SmackDown back to a two‑hour format in June, eliminating the 10–11 PM slot that typically sees the sharpest audience decline. The move could help stabilize ratings going into the summer.
Final Thought
Between playoff competition and long‑term declines, SmackDown faces a tough ratings battle. WWE’s upcoming format change may be the key to regaining momentum — but for now, the blue brand is struggling to keep its audience locked in.